Eclass One

Did you ever know someone that runs from project to project, to product to product, and so on, and never finish, implement, or make a decision about what they want to do with them?  This creates clutter in your mind that drowns your creativity and ability to function effectively.

Most entrepreneurs get a thousand ideas every hour - they all sound good, you can see what you could do with the latest product, but don’t realize that without a core focus this just leads to confusion and overwhelm.

Internet marketing is one of the most overwhelming fields anyone could choose, because it is so vast and it's like getting a Harvard Education every week with the content and value of information we receive every day, especially if you are a newbie.

I have found a lot of Internet Marketing newbies buy programs, buy products, gather information like squirrels, but forget to lay the plan in place to actually do them.

Or they lay the plan in place, but get stuck at something they can’t do, or don’t understand, put it back on the shelf for another day, jump on the next exciting tidbit of technology, and continue the cycle.

From this moment forward I want you to start with an organized slate.

This means getting some strategies in place to help you stay on top, and not under this market.

Top 2 strategies I use:

(1) For each internet marketer you are following, open up an email folder for them and start to put each of their emails in there. This is for 2 reasons, one it is easier to follow what they are talking about and do any lessons you have missed, and two, it can serve as a swipe file to get good ideas from in the future.

(2) Organize what you already have so that when new stuff comes in the door you will know what to do with it. You can do this in a few ways. You can have files on harddrive for: PDF files (Adobe format), audios, videos, ebooks, stuff I have resell rights to, and stuff I have private label rights to. This is how I have it, and in addition, I add a folder for each mentor program I am involved with, and everything from that program goes in there. So spend some time cleaning up and organizing what you have (you may be amazed what you can put a blog post together on tonight and start selling), and then when the new information comes in, stay on top of it.

Then approach each project in an organized fashion:

For example if you bought an e-book with master rights, and didn’t ever sell any, write down the pieces you needed to be able to sell it.

Break it down into steps you can do to sell it by the end of the day.

For example:
- Read the e-Book if you haven’t

- Put together a website (if it came with one, this part is done). If it didn’t, and you don’t know how to put together a website, then go to elance.com or guru.com and post a quote request, and in a matter of hours, you will have what you need to complete this step

- Put together a list, get a list, find people with lists. This of course is a very big key to being able to sell an e-book, and that is having the right target audience to sell to. Your website is great, but you need the oxygen – people. Search for people who have products like yours, and offer to joint venture with them. And if you don’t know what a joint venture is – find out. This is the key to understanding, and that is if you discover that you have hit a word, acronym, or concept you don’t understand that is critical to the success of your venture, sidetrack and get what you need to know.

Now I cant emphasize this enough. If you are surrounded by clutter, feel hemmed in by stuff, overwhelmed by half-dones and not completed projects - get this handled first.  To begin learning these new skills, you need to be fresh and ready. Having clutter, being dis-organized, stuff everywhere - this needs to be taken care of. When I used to watch the TV channel TLC, there was a guy named Peter Walsh who was a wizard when it came to helping people remove clutter, getting organized and setting what is important now. He would come into their home and deal with all of their organizational problems - help the people by removing old, not used, past stuff and setting up for living today. Here is his book on Amazon

The most important part of your new venture, is to be sure about what you want to do.

So this is where you want to dig deep, find your passion, and figure out what you want to spend the next part of your life doing.  The alternative, is you simply pick a niche that will also produce good money, but for me, I always follow my passion, so the same methods apply, it just gives you more freedom to choose what you want.

The most fun way to do this is a good old-fashioned brainstorming session.

This is where you let your mind loose and don't monitor any of your ideas, or censor them for logic. Get a pad of paper in front of you, and don't edit, or even think during this process.  It should be write, write, write - without any interruptions from yourself.

I've lost count of the number of times people have come to me with a "product idea", or even a completed product, especially of the ebook or book nature. They are so convinced that their idea is going to succeed that they haven't bothered testing the market.   In fact, I was also a participant in this game when I released my first book "The Poetry of Business" - in which I was going to revolutionize the workplace by enlightening the business person through the use of poetry, to have them excavate whether they were on the right track, and not just the fast one.  Discover their purpose.  It was a journey that took them from their first resume, through their midlife crisis to retirement and beyond, and provided them with exercises along the way to make sure they were really looking inside for the answers.  It is still a fantastic book, but did not produce the windfall that occurred in my mind when I developed it. Let the market tell you what to sell.

The Top 7 Current Trends now are: (only go into these if they interest you)

    1. Real Estate

    2. Forex Trading

    3. Internet Marketing

    4. Credit Card Repair

    5. Identity Theft

    6. Early Retirement

    7. Health/Fitness/Life Expansion

This eclass is about ways to come up with your list of potential hot topics.

When considering your internet marketing strategy choose a niche that you are passionate about, that you have a knowledge of, and one that has a great audience already that can afford to buy what you are selling, and has a problem you can solve.  Preferably, your niche satisfies both.

Choose something you can:

     1. Make money at
     2. Streamline and automate
     3. Get others to sell for you (affiliates)

If it doesn’t satisfy that scenario, then this is a warning now that your niche may not turn out to be the ‘cash machine’ you thought it would.   These might be best kept as a hobby.  Remember, you are trying to make money at whatever your Internet endeavor is, so keep looking.  Your focus is to select the market/area you want to be involved in.  We’ll get more specific in the Product step later, but at this point I just want to start to wrap your strategy around a concept that fits the above criteria.

If nothing has sprung to mind yet, use these top 15 questions to help get you thinking.

What do you like to do? What skills do you have? How would your friends describe you? What books do you enjoy reading? What type of hobbies do you have? What computer skills do you have? What knowledge do you have? Where have you traveled? What problems can you solve with your knowledge? What type of advice do you give out when asked? What magazines do you read? Do you have a bad habit you’d like to kick? Are you married?  Single?  Got kids? What have been your greatest successes? What training or education have you had? Do you like public speaking?  Talking on the phone?

You could literally ask yourself hundreds of questions but I chose these ones as the top to help get you fine tuning what you would like to devote your time to.   Realize that you know a lot of things, and have skills and knowledge that are unique to you.   Figure out your message, and DECIDE.

Here are some places you can research information about niche markets. You can take advantage of focus groups and social networking sites as well.  This section will let you see if what you have chosen is a viable money-maker based on the searches or popularity of it.