Eclass One

Brainstorming a Niche

Each week you will receive an eclass which will move you swiftly towards your goals to achieving financial freedom using Internet Marketing as your tool.

They are broken down into 5 sections, so that you get the maximum from every lesson.

1. The first is the mini lesson.  Something you need to get into place as a solid habit that you
   do regularly.
2. Second is the eClass lesson you need to get done.
3. Third is an affirmation, this is something to repeat this week as often as you can.  Part of creating a quantum leap in getting your goals, is to have the ability to attract what you want, and part of being able to do that is to have the clutter and negative aspects of our mind cleaned up, and replaced with the ability to expedite that.
4. The fourth element is your free ebook for the month.  This will appear in every lesson for that month, giving you ample opportunities to get it.   Something to note about the eBook is to prevent information overload, is read the information in the ebook, do the additional lessons, but don't sign up for new ezines, opt-ins or programs - yet.  After you have your sites up and running, you can check out additional resources from the books.  This will keep you focused.  If I want to recommend other resources that will help you with this exact task, I will put it in the continuing education section.
5. The last element is a continuing education tool or resource to find out more about the topic or lesson, or something in general that will simplify what you are trying to achieve.  In some cases this will be thorough enough, but in the case of things such as Adwords or Adsense, there are some lessons that are very specialized and it may be advisable to investigate this section to really take advantage of these technologies.


Message From Tracy Repchuk

Enjoy your week!

After This Lesson Take This Survey

1. How to Get a Clean Start in Internet Marketing
2. Brainstorming a Niche
3. Affirmation
4. Free eBook
5. Continuing Education Suggestions

1. How to Get a Clean Start in Internet Marketing

Did you ever know someone that runs from project to project, to product to product, and so on, and never finish, implement, or make a decision about what they want to do with them?  This creates clutter in your mind that drowns your creativity and ability to function effectively.

Most entrepreneurs get a thousand ideas every hour - they all sound good, you can see what you could do with the latest product, but don’t realize that without a core focus this just leads to confusion and overwhelm.

Internet marketing is one of the most overwhelming fields anyone could choose, because it is so vast and it's like getting a Harvard Education every week with the content and value of information we receive every day, especially if you are a newbie.

I have found a lot of Internet Marketing newbies buy programs, buy products, gather information like squirrels, but forget to lay the plan in place to actually do them.

Or they lay the plan in place, but get stuck at something they can’t do, or don’t understand, put it back on the shelf for another day, jump on the next exciting tidbit of technology, and continue the cycle.

From this moment forward I want you to start with an organized slate.

This means getting some strategies in place to help you stay on top, and not under this market.

Top 2 strategies I use:

(1) For each internet marketer you are following, open up an email folder for them and start to put each of their emails in there. This is for 2 reasons, one it is easier to follow what they are talking about and do any lessons you have missed, and two, it can serve as a swipe file to get good ideas from in the future.

(2) Organize what you already have so that when new stuff comes in the door you will know what to do with it. You can do this in a few ways. You can have files on harddrive for: PDF files, audios, videos, ebooks, stuff I have resell rights to, and stuff I have private label rights to. This is how I have it, and in addition, I add a folder for each mentor program I am involved with, and everything from that program goes in there. So spend some time cleaning up and organizing what you have (you may be amazed what you can put a blog post together on tonight and start selling), and then when the new information comes in, stay on top of it.

Then approach each project in an organized fashion:

For example if you bought an e-book with master rights, and didn’t ever sell any, write down the pieces you needed to be able to sell it.

Break it down into steps you can do to sell it by the end of the day.

For example:
- Read the e-Book if you haven’t

- Put together a website (if it came with one, this part is done). If it didn’t, and you don’t know how to put together a website, then go to elance.com or guru.com and post a quote request, and in a matter of hours, you will have what you need to complete this step

- Put together a list, get a list, find people with lists. This of course is a very big key to being able to sell an e-book, and that is having the right target audience to sell to. Your website is great, but you need the oxygen – people. Search for people who have products like yours, and offer to joint venture with them. And if you don’t know what a joint venture is – find out. This is the key to understanding, and that is if you discover that you have hit a word, acronym, or concept you don’t understand that is critical to the success of your venture, sidetrack and get what you need to know.

- For the ‘put together a list’, this step takes more steps. My first suggestion for this is to make sure you have the correct autoresponder software to drive a campaign like this. And there is one I use, and recommend, and that is:

Aweber –
Select one of your products, and with your recipe, start to put the specifics in place for just that item.

Then start with the first step, and do it.

If you can repeat for each item that is still in a backlog, or half-done, then put the steps in place for those as well.

Take at least one hour of your day, and devote it to getting organized, or you will have yet another year of running and surviving, without some real wealth building.

2. Brainstorming a Niche

The most important part of your new venture, is to be sure about what you want to do.

So this is where you want to dig deep, find your passion, and figure out what you want to spend the next part of your life doing.  The alternative, is you simply pick a niche that will also produce good money, but for me, I always follow my passion, so the same methods apply, it just gives you more freedom to choose what you want.

The most fun way to do this is a good old-fashioned brainstorming session.

This is where you let your mind loose and don't monitor any of your ideas, or censor them for logic. Get a pad of paper in front of you, and don't edit, or even think during this process.  It should be write, write, write - without any interruptions from yourself.

I've lost count of the number of times people have come to me with a "product idea", or even a completed product, especially of the ebook or book nature. They are so convinced that their idea is going to succeed that they haven't bothered testing the market.   In fact, I was also a participant in this game when I released my first book "The Poetry of Business" - in which I was going to revolutionize the workplace by enlightening the business person through the use of poetry, to have them excavate whether they were on the right track, and not just the fast one.  Discover their purpose.  It was a journey that took them from their first resume, through their midlife crisis to retirement and beyond, and provided them with exercises along the way to make sure they were really looking inside for the answers.  It is still a fantastic book, but did not produce the windfall that occurred in my mind when I developed it. Let the market tell you what to sell.

This eclass is about ways to come up with your list of potential hot topics.

When considering your internet marketing strategy choose a niche that you are passionate about, that you have a knowledge of, and one that has a great audience already that can afford to buy what you are selling, and has a problem you can solve.  Preferably, your niche satisfies both.

Choose something you can:

     1. Make money at
     2. Streamline and automate
     3. Get others to sell for you (affiliates)

If it doesn’t satisfy that scenario, then this is a warning now that your niche may not turn out to be the ‘cash machine’ you thought it would.   These might be best kept as a hobby.  Remember, you are trying to make money at whatever your Internet endeavor is, so keep looking.  Your focus is to select the market/area you want to be involved in.  We’ll get more specific in the Product step later, but at this point I just want to start to wrap your strategy around a concept that fits the above criteria.

If nothing has sprung to mind yet, use these top 15 questions to help get you thinking.

What do you like to do? What skills do you have? How would your friends describe you? What books do you enjoy reading? What type of hobbies do you have? What computer skills do you have? What knowledge do you have? Where have you traveled? What problems can you solve with your knowledge? What type of advice do you give out when asked? What magazines do you read? Do you have a bad habit you’d like to kick? Are you married?  Single?  Got kids? What have been your greatest successes? What training or education have you had? Do you like public speaking?  Talking on the phone?

You could literally ask yourself hundreds of questions but I chose these ones as the top to help get you fine tuning what you would like to devote your time to.   Realize that you know a lot of things, and have skills and knowledge that are unique to you.   Figure out your message, and DECIDE.

Here are some places you can research information about niche markets. You can take advantage of focus groups and social networking sites as well.  This section will let you see if what you have chosen is a viable money-maker based on the searches or popularity of it.

The tools I use to determine how popular ideas are www.NeedSearchResults.com

This is a google link, you can type in the keyword and it instantly displays accurate results.

More options for selecting your niche:
1. Groups.google.com and google.com
2. Groups.msn.com
3. Groups.yahoo.com and yahoo.com
4. Myspace.com
5. freekeywords.wordtracker.com - sign up for free weekly keyword report
6. Check out the top picks on Amazon.com or eBay.com

• You can also use research tools such as:
  
• www.alexa.com
  
• www.copernic.com

Once you have come up with some ideas, search for the key words you think people interested in a topic might look for using the key word tool recommendations from above. You are looking for words or phrases which range between  230,000 - 780,000 hits per month for your topic.

If you already have a website set up that's not performing the way you would like, you can analyze it using this list. It can help you diagnose the problem so you know what changes are likely to improve your sales.

The top ways are

In general here are The Top 9 Ways to Brainstorm and come up with a list of 20 potential topics:

1. Think about your own hobbies, if you could spend your time doing anything, what would it be?

2. Is there anything about your job (or the jobs of friends or relatives) that might appeal to people? Are you in a sought-after career?

3. Your personal problems or interests (as well as those of friends or relatives) can also be a good source of ideas. But beware of thinking that just because it is something you are interested in, that lots of others will be too. Remember, you are not your client.

4. Magazines, Oprah, or especially the trade or specialist journals. Remember, it doesn't even have to be something that you know about or understand. With this route though, you will simply have to farm out more of the work - again though - this can be a good thing. You'll have more time for marketing.

5. TV shows, especially current affair shows, news channels, and niche channels like Lifestyle, or Discovery. These channels often have a passionate following. Again, often people will buy anything and everything on a topic if they are passionate about it.

6. Stroll in a bookstore or wander through a library. What topic keeps drawing you to it. What book section can't you resist. If you could pick 10 books, what would they be. If it's the library, take them home and continue to get inspired.

7. Look at the list of bestsellers on www.Amazon.com. You’ll see that they are mostly topics that people obsess about. For example exercise, health and medical problems, making money, sports, sex and relationships, crafts and hobbies. Again, use this list as a trigger for coming up with a niche within one of these categories.

8. You can use Clickbank (the internet's largest seller of ebooks) to find out how well different ebook topics are selling. That's because Clickbank ranks their ebooks by popularity. You can see which topics are selling well (and view the sales letter) by browsing through Clickbank’s list of 10,000 ebooks. To do this, go to www.clickbank.com and click the “buy products” button. Choose a category to browse, (eg Home and Family) to see a list of the top ebooks in that category. The list is ranked according to the number of sales, so by looking at the ones at the top, you can see what's selling the best in that category. You can then narrow it down by clicking on the sub-categories to see the top ebooks in each of the sub-categories. If you click on the ebook title it will take you to the sales page, so you can check out their sales copy, offers, guarantees, etc. Really useful research!

9. You can also use www.NeedSearchResults.com to do keyword research and then enter one of your ideas from the brainstorm, and it will give you the number of searches per month that have been made on a particular word or phrase. By typing in generic terms like “how to” “build” “learn” or “buy”, you will find the most common things that people are wanting to “build” “learn” or “buy”.

       3. Free Affirmation every Week

"I will not settle for anything other than achieving the life of my dreams"

Affirmations provided by www.BestAffirmations.com
Complete audio affirmations are available

4. Free eBook every Month

 

Click to Download Niches eBook
($47.00 value)

After This Lesson Take This Survey

5. Continuing Education Suggestions

             Between the lesson and the eBook, you shouldn't need any continuing education for this lesson.